While some organizations still shudder at the mention of social anything, many more embrace social to not only enhance their external brand, strengthen internal employee engagement and, ultimately, increase profitability. 

Social Media vs. Social Collaboration

Employees don't naturally jump onto social platforms to talk about the company they work for. While it happens in smaller organizations, without a cohesive social collaboration plan employees shy away from anything work-related when it comes to social. They would much rather spend hours browsing on Facebook, retweeting posts on Twitter or chatting away with coworkers on intranet platforms while work piles up.  

The secret is to get them engaged in similar activity, facing inward, that enhances their relationships with fellow employees and ups their level of engagement.   

This is social collaboration — and it can have a profound impact on your companies’ day to day operations. 

Many enterprise collaboration apps have been put in place as more organizations realize that higher levels of employee engagement results in improved operations, a more reputable brand and, ultimately, increased productivity.

Employee Engagement Shows Within and Without 

According to Gallup, 34 percent of employees identify as “engaged,” 49 percent are “not engaged” and 16.5 percent are actively “disengaged.” These numbers clearly need to be changed, increasing the engaged and decreasing the rest for greater organizational success. 

Disengaged users often go as far as trying to sabotage your brand, which renders the provision of resources and programs to combat this as imperative. 

Which leads us once more to social collaboration.   

A common misconception about social collaboration is that it will decrease productivity when in fact it can greatly enhance both productivity and the building of a company’s brand. 

Social collaboration encourages and enables creativity, knowledge sharing, problem solving and cognizance within an organization and also supports marketing, with employees endorsing your brand and sharing company content everywhere. Engaged employees willingly do this — both internally and externally — but that depends on "if" employees are engaged.  

Engaged employees care and are passionate about the brand and, therefore, want to improve all aspects surrounding it: people, employees, clients and services. 

Does Collaboration = Profitability? 

It starts with engagement. If your employees are engaged, they will seek out opportunities to grow and improve. This can include sharing leads with other divisions, solving problems together or making suggestions to improve work relations. 

A Harvard Business Review article reported that companies that collaborate on sales across practices increase revenue per client, further strengthening the cause for collaboration. 

Do you want employees to walk away from a problem when their shift ends, or go the extra distance to finish it for the team? 

The latter only happens with engaged employees. 

What are you doing to assist your employees to get and stay engaged? If you haven’t jumped on the social collaboration bandwagon, I strongly suggest providing your employees with a platform where they can voice their views and be heard. The intangible day-to-day benefits will, ultimately, make your company more profitable. 

Title image Chepe Nicoli