B2B Marketing Exchange Scottsdale 2017

Description

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:

  • Test drive the latest tools and apps to create interactive contentPlan your content calendar
  • Optimize your database to reach more prospects within your target audience
  • Measure the effectiveness of your campaigns
  • Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
  • Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

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