Digital Marketing for Financial Services West San Francisco 2017

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Description

The 2nd Annual Digital Marketing for Financial Services West Summit is returning to San Francisco to bring you the cutting edge strategies from top financial brands and industry leaders. Hear from more than 20 leaders from companies such as PayPal, Zeno Group and Rabobank on topics like leveraging the Internet of Things and journey mapping, optimizing user experience and creating ongoing engagement. 

This summit brings together global professionals in the rapidly advancing field and brings you the opportunity to network with though-leader and peer alike. Gain crucial insights from leading innovators through 10 winning case studies and 32 dynamic sessions on adopting proven tactics to differentiate your financial brand. Stay ahead of the curve with crucial insights on:

  • Maximizing digital ROI 
  • Increasing conversion 
  • Enhancing attribution 
  • Improving customer loyalty 
  • Driving brand engagement 

Speakers include Frank Eliason, partner, Braintrust Partners; Juan Silvera, CMO, Rabobank; Elina Vilk, head of marketing, enterprise solutions, PayPal; Sheri Gilchrist, managing director, global head of marketing services, BNY Mellon Investment Management; Emily Friesen, SVP strategic marketing, Arrowhead Credit Union; Laura Hahn, director of marketing and customer engagement, Guardian Life.

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