Jun 5, 2017 -
Jun 6, 2017
Starts 8:00 and Ends 17:00
(UTC-06:00) Central Time (US & Canada)
The Marketing Analytics Conference, formerly NCDM, is the “big data” conference of DMA and is the place marketing analytics professionals will gather to learn the latest in data management and modeling techniques, as well as how data insights enable a richer customer experience for your brand. MAC 2017 will offer two distinct tracks. One that offers a high level understanding of the promise of analytics for senior executives and one that digs deep into the details of data driven marketing for the front-line scientists whose insights drive creative customer engagement. You will leave MAC 2017 with specific tactics for enhancing your marketing analytics strategy and the connections needed to continue building out your practice in the years to come.