Document Strategy Forum Chicago 2017

Description

Document Strategy Forum is an executive conference for professionals focused on delivering superior customer experiences. The conference will focus on how to deliver and manage superior customer communications, customer engagement and information management. A strong customer engagement strategy has never been more important. Customers now expect interactions with companies to be on their terms and at their convenience. Being able to engage customers with relevant, timely, and personalized information in their channel of choice is critical to delivering effective and consistent customer experiences (CX). 

Companies that are able to do this will have a key advantage over their competitors in 2017 and beyond. In the morning keynote, Forrester VP and Principal Analyst Craig Le Clair will review the state of customer engagement today, how organizations can build a customer engagement strategy, the evolving role of data and information management, the technology landscape, and best practices, including:

  • Competencies of mature customer engagement companies
  • The future of CCM and role in digital experience management
  • CCM and information management best practices
  • CCM and enterprise content management (ECM) vendor landscape and review

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