Email Insider Summit Park City 2017

Description

Email continues to be the most direct and persistent connection between a brand and its customer across time and channels. But as the market swells with data-driven decisions, higher levels of automation and now even self-driving AI, the challenge for marketers is keeping their messaging relationships with customers, simple, personal, human.

The winter 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns.

From crafting Identity Graphs to translating them into people-based campaigns, we will explore how marketers are keeping the customer first. How are the world’s best message marketers using everything from  dynamic content tools and embedded multimedia to AI and cross channel data to serve what is relevant to each customer?

Email is about the conversation, not just the conversion. Mediapost’s Email Insider Summit brings the best messaging professionals in the world to share the secrets to making email about the conversation, not just the conversion.

You will see:

  • New models of people-based email marketing
  • How Identity Graphs get beyond personalization
  • Increasing Relevance with dynamic/real-time content
  • How AI and automation will shape next-gen cross-channel messaging
  • ISPs answer your questions about what it takes to get the email through
  • Building email teams for a channel-agnostic future.

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