Forrester B2B Marketing Miami 2016

Description

New this year: Explore the critical challenges that B2B marketers face, including the changing patterns of discovery and decision by business customers, the increasingly complex interplay of marketplaces and channels, new technologies for tracking and engaging business buyers in real time, and new skills and practices that B2B marketers are borrowing from their B2C colleagues, techniques that they are retooling for the challenges of the B2B world.

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