MediaPost Search Insider Summit Park City 2017

Description

Search increasingly influences more decisions with help from artificial intelligence, machine learning and mobile, which have become the foundation for some of the most powerful tools in advertising and marketing. The programmatic technology and signals based on millions, if not billions, of data points assist in creating personalized text- and image-based experiences across search engines, retail, brand, and publisher sites.

At this MediaPost Search Insider Summit, experts will share best practices on how to improve and customize the consumer experience when creating image-based product listing ads; scaling search campaigns on niche search engines, social or retail Web site; integrating search with video and television ads, and more. From using search as the backbone for omni-channel campaigns that personalize the experience, to finding the key to focus on audiences and experience over message.

For marketers, search data becomes more about personalizing the customer experience, rather than determining the number of advertisements to serve. It becomes more about tying together search with other media such as video, social and television across retail Web sites, marketplaces and in stores to create a cohesive online and offline experience that identifies the next purchase. The platforms now learn from consumers willing to interact with them and so will you.

Registration Details

Add Calendar Event

* required info

Contact Info

Event Details

Enter city name or 'online'
You may use HTML tags for style ("a","b","strong","em","i","u")
NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.