Search Insider Summit Florida 2017

Description

Search increasingly influences more decisions with help from artificial intelligence, machine learning and mobile, which have become the foundation for some of the most powerful tools in advertising and marketing. The programmatic technology and signals based on millions, if not billions, of data points assist in creating personalized text- and image-based experiences across search engines, retail, brand, and publisher sites.

At this MediaPost Search Insider Summit, experts will share best practices on how to improve and customize the consumer experience when creating image-based product listing ads; scaling search campaigns on niche search engines, social or retail Web site; integrating search with video and television ads, and more. From using search as the backbone for omni-channel campaigns that personalize the experience, to finding the key to focus on audiences and experience over message.

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