TV & Video Insider Summit Lake Tahoe 2017

Description

Video is the new currency. It is the way we absorb media best, most often and on any available screen. For media buyers this mean following the view on and beyond TV by leveraging digital data, advanced targeting and planning tools, and ad inventory both on and beyond the mother of all video — TV.

At the TV&Video Insider Summit we unpack the great convergence — how advertisers are migrating the engagement of TV onto every screen, and moving the data and targeting techniques of online to their TV buying.

We will explore:

  • Data-driven approaches to cross-screen video buying
  • How addressable, OTT, programmatic TV channels integrate with online video planning
  • Establishing common metrics across TV and video
  • Finding the data that matters in tracking and targeting viewers across screens
  • Synchronizing storytelling across TV, online, mobile

Registration Details

Add Calendar Event

* required info

Contact Info

Event Details

Enter city name or 'online'
You may use HTML tags for style ("a","b","strong","em","i","u")
NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.