Brand Marketers Summit

Description

The MediaPost Brand Marketers Summit for America's leading national advertisers returns to the American Club Kohler, WI for the second year in a row in June of 2013. The Summit will address how radical digital transformation is changing the way brands interact with customers. Brand marketers, agency execs, and practitioners will gather for this three day Summit to learn from each other and explore in depth how to thrive in the new, ever-evolving world of today's consumers.

The Summit is designed to share leading edge information and experience in a think-tank environment. The experiences of leading marketers will be shared demonstrating how they have transformed customer acquisition, retention and interaction.

The agenda will cover a wide array of topics of crucial significance to today’s marketer, including:

  • The Role of the Re-engineered CMO
  • How Online Conversations Shape the Brand
  • Integrating Media and Creative in a Siloed Agency World
  • How to Connect the Dots in the Fractured World of Measurement

Attendees will also hear how a small brand used YouTube to become one of the top three brand channels, get a look at mobile ads that hit -– and those that miss, and discover how to budget for experimental platforms.

MediaPost Summits are never all work. We'll have exciting and fun afternoon recreational activities as well as elegant evening events that will take maximum advantage of the resort’s amenities.

The MediaPost Summits have been hosted and perfected for the last five years for the Email, Search, Social and Mobile categories. The MediaPost Brand Marketer's Summit marks a pinnacle moment for marketers by offering them a true summit steeped in actionable knowledge from the industry's publishing and events leader.

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