Customer Experience Management (CXM), Information Management, Social Business
 
 

Community Marketing: Enabling and Fostering Interaction on Your Site

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Logistics

  • When: Aug 20, 2009 14:00 - Aug 20, 2009 15:00
    Timezone: (GMT-5) Eastern Time (US & Canada)
  • Where: Online / North America
  • Registration: Click Here for Details

Description

The internet is a platform of participation, allowing your customers and prospects to interact the way people were hardwired to – socially. Organizations whose web presence reflect this are winning. Implementing community features on your site can benefit conversion, lead generation, support, and product development - and it doesn’t take a huge marketing team or a massive budget to do.

This 1-hour webinar will introduce the basics of fostering participation on your website, look at different ways of allowing your visitors to interact (including ratings, reviews, comments, and polls) and review best practices for each.

Additionally, it will feature a short presentation by Grand Rapids Community College, who will speak about how their organization is approaching community marketing, followed by a short demo showing how the Percussion CM System and Community Marketing Solution can enable interaction on your site and facilitate streamlined, purpose-driven reuse of user-generated content.

> Click here for Registration Information


 

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