- Starts: 2014-03-18 07:30
- Ends: 2014-03-18 12:10
- Timezone: (GMT-8) Pacific Time (US & Canada)
- Where: San Francisco, CA / North America
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Ready or not, the age of the multi-screen, mobile-first consumer has officially arrived. And with it comes a mind-blowing variety of ways for them to connect with your brand.
But they still have only one relationship with you, and keeping it means engaging them across multiple devices, channels and platforms. It means custom-tailoring every interaction based on where they are, what they’re doing, which device they’re doing it on, how they’ve engaged with you previously, and who (or what) they’re interacting with at any given moment in time. And it requires doing it all on the fly and in a way that delivers a rich and seamless cross-screen customer experience.
It means being ridiculously relevant and relentlessly context-driven at every customer touch point.
CONTEXT exists to help you get there.