Cooper U Interaction Design Training San Francisco 2012




Learn about Personas and Goal-Directed design from the people who invented them! Our practicum is an intensive, hands-on workshop led by senior Cooper staff. First, we'll show you how to practice Goal-Directed Design in more depth than you'll find anywhere else, then you and a small group of professionals from around the world will put it into practice to design an example product. This course also serves as the foundation for the rest of our Cooper U curriculum.

Who should attend:

Product planners, developers, marketers, usability professionals, design practitioners,
and managers who are committed to creating a great customer experience.

Course topics:

  • Identifying, clarifying and reframing business opportunities and product strategy
  • Planning and conducting field research to develop a deep understanding of your users
  • Turning research data into a set of personas that guide (and sell!) the design
  • Using scenarios and goals to identify and prioritize requirements
  • Using scenarios to define the right interaction framework
  • Applying these methods to everything from pie-in-the-sky innovation to minor product updates

Participants will learn to:

  • Plan and conduct user research using powerful ethnographic techniques
  • Distinguish what users say they want from what they really need
  • Translate your observations into personas, goals, and scenarios
  • Develop and prioritize requirements based on user and business goals
  • Quickly turn requirements into a concrete product concept
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