Cooper U Visual Design Training San Francisco 2013

 

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Description

The application of type, color, icons, and other aspects of visual design are critical to the usability of your product or website. Visual design choices are also critical to connecting emotionally with your customers (and to selling more products). Visual interface design combines detailed interaction design, screen layout, and branding to ensure that a well-conceived, well-behaved product is also a usable and desirable one.

Although the right features and behavior are essential to successful product design, the way they are presented can be just as important. The application of type, color, icons, and other aspects of visual design are critical to product or website usability. Visual design choices are also critical to connecting emotionally with your customers (and to
selling more products). Visual interface design combines detailed interaction design, screen layout, and branding to ensure a wellconceived, well-behaved product is also a usable and desirable one.

Who should attend:

  • Designers
  • Developers
  • Usability Professionals
  • Brand Managers
  • Anyone else responsible for delivering products that are desirable as well as usable

Course topics:

  • Graphic design concepts
  • Experience attributes
  • Visual perception
  • Establishing visual relationships
  • Properties and uses of color, type, and other visual elements
  • Icons
  • Information design
  • Layout systems
  • Type systems

Participants will learn to:

  • Use research and personas to guide visual choices and drive consensus
  • Identify and use experience attributes to drive engagement
  • Use color, size, and other visual properties to clarify interaction and information
  • Create learnable, memorable icons
  • Adapt corporate identity to a product or Web site
  • Apply visual design principles to multiple platforms
  • Develop a comprehensive visual system for consistent, easy application
  • Capture work in a comprehensive visual style guide
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