CRM2014 Las Vegas




It’s all about the customer! When I talk to business leaders these days most of them are saying that their number one priority is to better engage with their customers in order to grow their business. And according to a recent global McKinsey survey (“Bullish on Digital”) among top executives more and more companies are making “digital” customer engagement a high strategic priority; but the report also reveals that many worry about underinvesting in such programs.

Clearly, in the age of the digital customer, old recipes no longer work. In today’s connected world customers have changed the rules of engagement. Your efforts to increase internal efficiency and to boost front office effectiveness may help you to stay in the game (for a little while) but it is no longer enough to win let alone to change the game to your advantage and gain a competitive edge.

Against this backdrop, SAP has taken CRM to the next level by leveraging breakthrough technologies such as in-memory computing (SAP HANA®), applying revolutionary user interface paradigms, and rapidly innovating in the cloud while leveraging on-premise investments. Focused on building integrated real-time solutions that provide the right insight at the right time and support industry-specific business processes with a user experience that drives business results, SAP is redefining CRM.

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