- When: May 6, 2013 08:30 - May 6, 2013 18:00
Timezone: (GMT+10) Canberra, Melbourne, Sydney
- Where: Sydney / APAC
- Registration: Click Here for Details
Customer experience design 2013 will be a single day, single track conference, all about designing the holistic customer experience. It will be held on May 6 2013, in Sydney, Australia.
The conference will include a range of presentations, from practical case-studies to project challenges to new techniques for designing great customer experiences.
As far as we know, this will be the first Australian conference focusing on customer experience design (there have been conferences on customer experience management, but that’s a whole different focus). The conference will be focused on customer experience design in Australia, with presentations by local speakers and opportunities to share experiences with your peers.
Your customers interact with your organisation in many ways. Through:
- your advertising
- each product or service offered
- your digital, mobile and tablet offerings
- your technology and systems
- your people
Each of those interactions forms part of a complex tapestry of experiences, which build over time to share how that customer views you as an entity.
This conference will explore the challenges associated with designing these customer experiences as an holistic piece; how the principles which shape the whole are applied to the design of a specific interaction; and how organisations are building on the strengths of different channels to break new ground in customer experience.
This conference will not focus on the design of a single type of experience – a website, a mobile app, a retail presence (User Experience); nor will it delve deep into the organisational challenges associated with the design of a great product or service.