- Starts: 2013-12-02 08:00
- Ends: 2013-12-03 16:20
- Timezone: (GMT-05:00) Eastern Time (US & Canada)
- Where: Melbourne, Victoria, Australia / APAC
- Registration: Click Here for Details
- Add to Your Calendar
Capturing market share by creating a remarkable customer experience
Why is that 40% of CMOs expect flat to declining market share whilst mandates for marketing from the board are revenue growth and gains in market share?
The internet and social media as shifted power to the consumer as the time cost of switching brands decreases, the number and visibility of competitors increase and the proliferation of channels means creating a consistent, remarkable customer experience is becoming more complex.
Improving customer loyalty in this multichannel environment means marketers must be equipped with new skills and new thinking.
The Customer Loyalty Summit has been developed in collaboration with industry experts for external customer professionals to benchmark against current best practice and the strategies behind loyalty programs. The event will showcase activities that have proven success in:
- Using data to fully understand customer needs
- Aligning loyalty to the company’s strategic goals
- Creating a community and turning customers into brand evangelists
The event will be held in Melbourne on 2 & 3 December 2013 and attracts CMOs, General Managers, and Senior Customer Loyalty and Customer Experience executives from industries such as Retail, Financial Services, Telecom, FMCGs, Hospitality and more.