DAM NY 2011 Conference

Logistics

• When: Jun 8, 2011 08:30 - Jun 9, 2011 18:00
  Timezone: (GMT-5) Eastern Time (US & Canada)
• Where: New York City / North America
• Registration: Click Here for Details

Description

The growth of digital assets is phenomenal; the pace of growth and the importance of managing those assets increases with each passing month. This is true over a wide range of industry and sectors, from media and entertainment, CPG and nonprofits to healthcare, education and government. Few businesses remain untouched – and we’ve learned that good DAM contributes directly to the bottom line. DAM NY 2011 features these important lessons.

Commenting on this year’s DAM NY 2011, Conference Chair, David Lipsey said ‘Our aim this year is to ensure that conference participants have the opportunity to see how DAM is maturing as an enterprise application. As a critical part of diverse and evolving work flows, DAM interacts with sophisticated supply chain and fulfillment systems, and provides integral support for the proliferation of digital media devices for content consumption such as iPads and tablets, smart phones, enhanced e-books and more. From a fresh look at the basics and building blocks, to the most sophisticated DAM applications, DAM NY 2011 will highlight best practices and innovation from every sector.’

Here are just some of the topics covered in the real world case studies, panel sessions, detailed briefings and interactive presentations featured at this year’s event:

• Getting more out of DAM: the latest technologies - taking your asset and media management to the next level

• Managing digital video assets across multiple media formats and platforms

• How DAM has evolved to assist in the full end-to-end process of customer engagement

• How the iPad/Tablet has changed our DAM consumption – reducing expenses, increasing efficiencies and consuming digital assets in multiple formats

• Protecting the brand with DAM: integrating DAM with , integrated marketing management (IMM) – and how to measure its impact

• Distribution, protection and monetization of digital content: the ecosystem around securing and enabling the supply chain

• DAM for different workflow strategies – what are the implications?

• Where DAM meets and integrates with XML databases

• Digital assets in a social media world: the importance of analytics – understanding how DAM supports brand management and loyalty

• New developments in metadata, taxonomy and search

• Is DAM becoming part of the ERP landscape?

• Integrating rights management into content management and distribution systems

• How to overcome change management challenges : strategies, people, processes, technology and best practices

• Next generation DAM systems and the growing demands of users

> Click here for Registration Information