Data Informed Marketing Analytics and Customer Engagements Philadelphia 2013

Description

This event arms you with the information you need to create an effective data-driven customer strategy. You will better understand how to interpret internal and external customer data to:
  • Fully understand and predict customer behavior
  • Improve marketing effectiveness
  • Generate leads
  • Upsell existing customers
  • Maximize your web presence
  • Monitor and manage customer sentiment
  • Initiate next best actions in real time
This event is for those who are not sure what the next step is for integrating big data concepts and technology into their customer strategies. You will hear:
  • What leading companies are doing with their marketing analytics
  • The do’s and don’ts of privacy
  • Best practices of using advanced analytics in sales and marketing.
  • This is the one event to attend to develop your total data-driven customer strategy
This is the one event to attend to develop your total data-driven customer strategy.

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