Employee Portal Evolution Masters Conference 2011

Logistics

• When: May 26, 2011 08:30 - May 27, 2011 18:00
  Timezone: (GMT+1) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna
• Where: Berlin / EMEA
• Registration: Click Here for Details

Description

Employee Portal Evolution Masters 2011

Strategic business alignment & integration of social media | Digital
workplaces | Intranet lifecycle management & lean intranet |
Intranet governance | Managing information overload

Web: http://business-masters.econique.com/overview_employee_portal0.html?&L=0

2010 has been a great year for intranets. Web 2.0 finally came out of its shell and the explosive growth of Facebook, Twitter and YouTube brought social tools to the mainstream. This in turn helped many organisational leaders understand that capturing and sharing information inside the enterprise had a lot of potential, when social tools are leveraged.

However despite substantial investment in intranets over the past decade and social media in the last 2-3 years, most companies find they’re still not delivering a return on investment in terms of use and increased efficiency in the way employees access useful and important information.
An employee portal improves the prospect by offering benefits in terms of usability, return visits and stickiness, improved communication, consolidation of infrastructure and freeing the knowledge silos created by traditional departmental site design. Employee portals have become the setting for discussion of ideas, opinions and transactions: Web 2.0 and the growth of social networking has created exciting tools for businesses to communicate and organise with employees.

Now the real challenge is to leverage the power of these new social networks to create innovative and original internal communication experiences. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social internet population. The traditional information-based, push-oriented intranets are certainly out of fashion and many say they have lost their value for today‘s organisations. At one time they offered a central location for employees to obtain information on corporate policies and procedures, find coworkers and to store their work documents. Organisations far and wide are replacing traditional Intranets with a more „social“ intranet – one that supports the use of social media tools for enterprise collaboration. The “Social Intranet“ has become a meeting place to share ideas, knowledge and support each other in daily work activities.
While some may argue that the social intranet is an informal meeting place for employees, others see it as the hub or central workspace providing access to all information and applications in the future.

The portals, content and collaboration space is moving at breakneck speed. Accordingly, the development of social media and a complex digital society is changing the role and function of intranets and employee portals rapidly.

The second annual “Employee Portal Evolution Masters” in Berlin will discuss strategic approaches to the handling and management of complex intranets & employee portals in rapidly changing digital environment with top executives from all over Europe.

Key Topics
> Intranet 2015: What does a future intranet look like? Creating a company-wide effective, sophisticated and
sustainable enterprise 2.0 strategy for employee portals: Cost effective synergies by using tools, strategies
& methods from external & internal portals
> Developing business strategies for implementing new (social media) tools in an intranet / Intranet
lifecycle management, benchmarking & KPI´s of portals for a maximum ROI and for gaining business value
> Crowd sourcing, knowledge management & the wisdom of the crowd: How to use the knowledge from
employees for product management and marketing activities
> Effective use of social media in intranets for employee engagement and internal communication
> How to deal with the human dimension of collaboration? Critical perspective and nuances on the hype
“social media”
> Intranet & employee governance: Managing risk through effective compliance guidelines, facing challenges
like “WikiLeaks”
> Successfully transforming intranets / employee portals into business-oriented, user-centric digital workplaces
> Managing information overload & information complexity in employee portals
> Content-oriented, personalised portals vs. integrated global portals: Synergies, effects, user-behaviour,
tools & methods
> Maximising collaboration online and collaborative tools on your intranet and portal: Delivering strategy
and business results through collaborative media, creating a “community / cloud culture”

Mairi Willis
Global Head User Experience Group
Philip Morris International (PMI) / Switzerland

Paul Butcher
Head of Communications Central, Global Public Affairs
Citigroup Inc / USA

Jenny Burns
Head of Internal Communications
Telefónica O2 UK Ltd / UK

Gert van Santen
Head of Internal Communications
Royal Philips Electronics N.V. / The Netherlands

Jean-François De Clerck
Head of Media Technology & Logistics
ING Groep N.V. / Belgium

David Orchard
Head of Online Operations and Strategy Corporate Affairs
Syngenta International AG / Switzerland

Mark Studness
Director of eCommerce
Verizon Inc / USA

Ernst Décsey
Intranet Leader
United Nations High Commissioner for the Refugees UNHCR / Switzerland

Kelli Carlson-Jagersma
Vice President, Wholesale Intranet
Wells Fargo Inc / USA

Natasa Lucic
Global Content Manager - Intranet Content Management and Strategy
Motorola Mobility Inc / USA

Jonathan Phillips
Manager Global Digital Communications
Coca-Cola Enterprises / UK

Jürgen Mirbach
Principal Consultant
btexx business technologies GmbH / Germany

Peter Jaeger
Head of Intranet
Swisscom AG / Switzerland

Ralf Larsson
Head of the Global Intranet, Director Communications and Branding
Electrolux AB / Sweden

Jörn Bodemann
CEO
e-Spirit AG / Germany

Valentina Giagnoni
Group Human Capital - Internal Communication Manager
BARILLA G. e R. FRATELLI - Società per Azioni con Socio Unico / Italy

Philipp Rosenthal
Future Office Evangelist, Intl. Head for the Future Office Solution Area
Tieto Germany GmbH / Germany

Edita Mujovic
Global Digital Communications Manager
Royal DSM N.V. / The Netherlands

Sherry Avidar
Manager HR Research & Development
El Al Israel Airlines / Israel

For booking inquires please contact:

Marco Zieglschmid
Director Delegate Sales
Tel +49 (0)30 - 802080 487
marco.zieglschmid @ econique.com

> Click here for Registration Information