Forrester's Forum For Customer Experience Professionals East 2014

Description

Welcome to a new, more competitive era for CX. From now on, it's not enough to think you know your customers -- you have to really know what they care about most. What’s more, you'll need to understand the critical roles that your people, processes, and technologies play in delivering a compelling experience.

At this Forum, Forrester will debut new research that reveals the drivers of customer experience quality -- the factors that truly matter to customers.

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