Forrester's Forum For Marketing Leaders San Francisco 2014




Marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't trust emails; and 36% don't trust information in branded apps. What consumers want is genuine value from their interactions with brands, but most marketers fail to deliver it.

This Forum will teach you the competencies and skills your organization will need in the next digital decade.


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