Gilbane Conference Boston 2012

Description

Web and Enterprise Content Management permeate every aspect of an organization. Our conference is organized into 4 tracks so whether you are in marketing, IT, a business unit, or an internal function, you will be able to plan a customized agenda to get the information you need for success. Customers & Engagement Designed for anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business unitls with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics: Web content Management Digital Marketing Web and mobile analytics User experience Responsive design Localization Social marketing Content strategies Cross-channel marketing e-Commerce integration Search engine strategies Colleagues & Collaboration Designed for anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics: Collaboration tools Social software platforms Adoption strategies Social media metrics knowledge sharing Federated search Content Technology Designed for those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what's possible and what's coming. Topics: Multilingual technologies Big data Big analytics HTML5 Search Semantic technologies Visualization Touch interfaces Content migration Digital asset management Choosing the right technologies Choosing a system integrator Web & Mobile Publishing Designed for those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about publishing technology because of new mobile and multi-channel demands, including corporate or commercial publishers, content managers, development managers. Topics: Mobile development frameworks App development strategies HTML5 Multi-chanel publishing Ebook readers vs tablets Tablets vs smartphones Mobile publishing workflows Matching content to platform

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