Gilbane Conference Boston 2012




Web and Enterprise Content Management permeate every aspect of an organization.

Our conference is organized into 4 tracks so whether you are in marketing, IT, a business unit, or an internal function, you will be able to plan a customized agenda to get the information you need for success.

Customers & Engagement

Designed for anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business unitls with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics:

Web content Management
Digital Marketing
Web and mobile analytics
User experience
Responsive design
Social marketing
Content strategies
Cross-channel marketing
e-Commerce integration
Search engine strategies

Colleagues & Collaboration

Designed for anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics:

Collaboration tools
Social software platforms
Adoption strategies
Social media metrics
knowledge sharing
Federated search

Content Technology

Designed for those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what's possible and what's coming. Topics:

Multilingual technologies
Big data
Big analytics
Semantic technologies
Touch interfaces
Content migration
Digital asset management
Choosing the right technologies
Choosing a system integrator

Web & Mobile Publishing

Designed for those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about publishing technology because of new mobile and multi-channel demands, including corporate or commercial publishers, content managers, development managers. Topics:

Mobile development frameworks
App development strategies
Multi-chanel publishing
Ebook readers vs tablets
Tablets vs smartphones
Mobile publishing workflows
Matching content to platform

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