iStrategy Toronto 2012

 

Logistics

Description

iStrategy Toronto is the 17th installment of our global conference series. And it promises to be the best yet. Whether it's building customer loyalty, increasing sales, improving lead generation or driving greater consumer engagement, our program has been specifically designed to help attendees develop their audience and build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.

With these common objectives in mind, iStrategy has recruited keynote speakers, panelists, workshop facilitators and attendees with expertise in the online channels that lead to successful results and tools that provide ongoing measurement, analysis and decision-making capabilities. These include:

•Social Media
•Mobile Marketing and Applications
•Display Advertising
•Search Engine Optimisation (SEO) and Pay-per-Click (PPC)
•Email Marketing, Database Marketing and Customer Relationship Management (CRM)
•Web Analytics
•E-commerce
•Content Strategy Including Video, Viral and Blogs

iStrategy combines keynote speakers, interactive workshops and live interviews to deliver a high-quality program for attendees. We are committed to providing a live social media experience, with a very active Twitter feed, live blogging, Facebook posts and Linkedin discussions as our attendees tend to be active in social media channels. In order to facilitate face-to-face networking opportunities, we offer coffee breaks, lunches and a gala reception on the evening of the first day.

iStrategy attendees include CEOs, CMOs, MDs, Owners, Entrepreneurs, Partners, Co-Founders, VPs/Directors of Marketing, Global Brand Directors in Digital, e-Commerce & Media, Creative Directors, Global Heads in Digital, Media, Marketing & Social Media and Communications for both major brands and agencies. Some attendees are seasoned experts in digital media and others are just getting started.

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