Market Research for Product Innovation Event Chicago 2014

Description

We understand that innovation is risky. Whether you are adapting an existing product or service or expanding beyond your comfort zone, you need to be able to make smart decisions during the development process that are backed by the right data and information. That is where market research comes in. Market research is the backbone of innovation because it allows you to both spark new ideas and test concepts in development. In doing so, you can stay ahead of the consumer while minimizing the risks of innovation. Market research exists separate from product innovation, and product innovation exists separate from market research…. but they are better together. That is why we are addressing both at our Market Research for Product Innovation event. We invite you to join us September 29-October 1, 2014 in Chicago to meet and learn from the next generation of market researchers and innovation leaders. Get inspired, then get to work. Don't forget to mention code MK_CMSWIRE to receive a 20% DISCOUNT.

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