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Logistics
- When: Nov 10, 2011 08:30 - Nov 11, 2011 18:00
Timezone: (GMT-5) Eastern Time (US & Canada) - Where: Boston / North America
- Registration: Click Here for Details
Description
This seminar is designed for all those in Marketing, Customer Insight, Customer Intelligence, Market Intelligence, Competitive Intelligence, Market Research and Database Analysis interested in knowing how top performers in both B2B and B2C businesses utilize customer and marketing analytics to significantly enhance:
-The customers’ experience in a multi-channel world
-Ecommerce performance
-Customer acquisition and retention
-Customer profitability and share of wallet
-Customer Service and Support effectiveness
-Effective budget management
-Merchandising & product innovation
Participants will gain key learnings via a Marketing Analytics roadmap delivered by leading experts that target business pain points including:
-What top performers do differently to fully exploit Marketing Analytics
-Customer Loyalty, Satisfaction, Campaign Lift and Net Promoter Score: Are my metrics aligned with my plans?
-Effective market mix budgeting & planning for multi-channel environments
-Enterprise social media: Strategic planning for return on investment
-Best practices and emerging trends
-Internal and external data sources and software for Marketing Analytics
-How to exploit the synergy between Marketing Analytics and Social Media Analytics
-Your best next move.
An essential two-day boot-camp that delivers the knowledge you need for better customer management, marketing, sales, product management, product innovation, market research, ecommerce, merchandising, demand management and pricing.
The two day conference combines presentations, panel sessions and interactive workshops. The event is essential for:
-Marketing directors and managers
-Customer insight professionals
-Marketing strategy, product management, and competitive intelligence professionals
-Direct marketing managers
-Database managers and analysts
-Business development managers
-Brand managers
-Pricing managers
-Advertising agencies planners
-Market researchers and consultants
Full documentation will be provided to all delegates and adequate time set aside for questions and current best practice discussion.
