Mobile Marketing Strategies London 2012

Description

At Internet World’s second annual conference focussed on mobile marketing strategies, you will hear how brands from across a number of different industries are leveraging this unique and multi-faceted channel to drive customer engagement and optimise revenue. You will find out about new and emerging technologies and the impact that these will have on the strategies that you have in place, gain the know-how needed to develop an effective business plan around mobile marketing and hear cutting-edge case studies from experts who have savoured the success of using this marketing channel effectively. Neil Swanston and Daniel Bower join speakers from companies including Shazam, Kew Gardens, Visa UK, Waitrose, Telegraph Media Group and Museum of London who will take part in panel discussions and sessions looking at integrating mobile into the multi-channel strategy and measuring the ROI of your mobile marketing strategy and its impact on your business bottom-line. Practical tips can be garnered from case studies looking at leveraging a mobile website to engage more effectively with your customers, Near Field Communication Technology: best practice and developing an app with QR codes and augmented reality.

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