- Starts: 2014-01-27 07:30
- Ends: 2014-01-27 18:30
- Timezone: (GMT-8) Pacific Time (US & Canada)
- Where: San Francisco, CA / North America
- Registration: Click Here for Details
- Add to Your Calendar
Revenue Marketing is the strategy that transforms marketing from a cost center to a revenue center.
Four hundred marketing executives will gather on January 27, 2014 in San Francisco to discuss, listen to and share the most innovative, inventive and transformational ideas affecting Revenue Marketing today – all in a Ted Talks style.
The role of the CMO is transforming before our very eyes. The focus is now on driving revenue and delivering ROI. We call this Revenue Marketing and smart CMOs know this can only be accomplished with new technologies, new processes and a new definition of the role of marketing in the revenue equation. This influential and powerful group of executive marketers will inspire and form the thinking and the spending for Revenue Marketers around the globe.