SES London 2013

 

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Description

Search Engine Watch and ClickZ are delighted to host the 14th annual SES London—Europe's leading digital marketing event. Covering the latest trends and challenges facing the online marketing industry, SES London provides guidance from leading experts on Search, Social Media, Display, Mobile, Email and more.

With 3 days packed full of essential content to help you navigate the digital landscape and a 2-day expo featuring leading vendors in the industry, along with a host of networking opportunities, SES London 2013 will once again be the leading European forum for digital marketers.

2012 so far has been a key year in the digital marketing industry. Big Data has exploded onto the scene forcing marketers to be more savvy with their analytics, the Google Panda update caused many to have to transform their websites, and a new explosion of social networks such as Pinterest have provided new challenges and opportunities for marketers.

By attending SES London 2013, you will learn winning strategies from leading practitioners in the field, and understand pitfalls to avoid in your digital marketing campaigns. You will come away with new expertise and tactics you can implement right away including:

•SEO

- Link Building Strategies
- SEO 2013: What next?

•SoLoMo

- Mobile Marketing Optimization
- Key Strategies for Local
- Social Media, Meet ROI

•PPC

- Paid Search Tactics
- Optimising Conversion Rates

•Analytics

- Web Analytics Deep Dive
- Big Data for Marketers

•Other Topics

- Absolutes for Email Engagement
- Search, Social and Content Marketing
- Successful Integrated Marketing

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