Full RSS Feed
Receive
the Free CMSWire Newsletter
Logistics
- When: Feb 10, 2011 13:00 - Feb 10, 2011 14:30
Timezone: (GMT-5) Eastern Time (US & Canada) - Where: Toronto, Ontario / North America
- Registration: Click Here for Details
Description
Social media has taken our personal lives by storm, but in the workplace, it’s often met with raised eyebrows, a little excitement, and a lot of caution. The perceived risks with adopting social media tools keep many organizations’ social media endeavors from ever getting off the ground. Luckily for you, knowing the right facts, case studies and other organization’s success stories makes the task much less daunting.
This unique seminar is designed for social media enthusiasts wanting to see how social media is solving problems for internal communications. Both presenters will provide you with strategies for adopting and improving social media tools in your organization using case studies from major organizations including Kraft Foods, Nextel and many others. You’ll learn:
• A framework for evaluating best fit social media technologies
• The business drivers for intranet 2.0
• How technology can help or hinder employee engagement
• How to balance high tech communications with more traditional channels
• How to use storytelling in the digital age
• Key metrics for planning and evaluating success
Presenters
Julian Mills, VP of Client Development, Prescient Digital Media
Julian has over 20 years of experience in marketing, management, business development, publishing and writing. Julian’s areas of expertise include developing strategic management and marketing plans, leading the execution of marketing campaigns and management initiatives, and developing and delivering high value communication material.
Matt West, VP, Insidedge
Matt West is a Vice President of Insidedge based in Chicago. Throughout his career in both corporate and agency environments, Matt has partnered with organizations such as Kraft Foods, The Dow Chemical Company, Kaiser Permanente, Capital One Bank, Navistar, Abbott Laboratories and 3Com on employee communications, internal branding, organization development, social media, storytelling, change management, training and public relations.
