Logistics
- When: Feb 1, 2012 14:00 - Feb 1, 2012 15:00
Timezone: (GMT-5) Eastern Time (US & Canada) - Where: Online / North America
- Registration: Click Here for Details
Description
As a marketer, you are probably aware of the benefits that effective Customer Engagement Management (CEM) can produce — in theory. But these benefits often disappear when best practices from the white board do not make it to real-world implementation. This webinar bridges CEM theory with pragmatic advice that you can use right away for implementing the necessary technology and strategy.
Whether you have the latest CEM technology but need of strategic advice, or are starting from scratch — this webinar will be a valuable tool in reaching your CEM goals.
Join Gilbane analyst, Scott Liewehr, and Sitecore SVP of Product Marketing, Darren Guarnaccia, to learn:
- Where your organization falls on the CEM maturity model, and how to move to the next stage
- How to untangle the seemingly huge task of implementing CEM technology, and approach it step by step
- How to create a sound strategy for engaging consistently through all marketing channels
- Where CEM is headed in 2012 and beyond

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