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- When: Dec 15, 2009 13:00 - Dec 15, 2009 14:00
Timezone: (GMT-5) Eastern Time (US & Canada) - Where: Online / North America
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Description
Learn why a failed marriage between SEO and WCM can hamper the ability for search engines to find and understand your content.
While it's fairly common to view your SEO Strategy separately from the selection, implementation, and day-to-day management of your WCM, the fates of each should be inextricably tied together. Too often, changes made to a website through a web CMS don't take into account SEO must-dos like updates to the XML sitemap; the creation of 301 redirects when pages are re-named; and metadata management for new or changed content. To avoid bad SEO karma, your web CMS should take into account all potential technical considerations that could impact your website's optimization efforts.
