Jul 9, 2014 -
Jul 9, 2014
Starts 10:30 and Ends 11:30
(UTC-08:00) Pacific Time (US & Canada)
Join CMSWire, Zoetis and Forrester Research -- learn how marketing departments are evolving to meet the new web experience requirements of modern customers.
We'll take a detailed look at how the digital marketing team at Zoetis created a multi-national web experience in record time, created agile workflows with rapid site launches, and at the same time reduced costs by over 75% while reducing interactions with the IT department.
During this event we will:
- Hear from Forrester guest analyst Anjali Yakkundi about the lastest digital experience trends
- Review real world challenges and solutions that Zoetis faced while evolving their operations
- Discuss how legacy marketing operations can be updated to be more agile and responsive, without becoming more expensive