- Starts: 2014-07-09 10:30
- Ends: 2014-07-09 11:30
- Timezone: (GMT-8) Pacific Time (US & Canada)
- Where: Online / North America
- Registration: Click Here for Details
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Join CMSWire, Zoetis and Forrester Research — learn how marketing departments are evolving to meet the new web experience requirements of modern customers.
We'll take a detailed look at how the digital marketing team at Zoetis created a multi-national web experience in record time, created agile workflows with rapid site launches, and at the same time reduced costs by over 75% while reducing interactions with the IT department.
During this event we will:
- Hear from Forrester guest analyst Anjali Yakkundi about the lastest digital experience trends
- Review real world challenges and solutions that Zoetis faced while evolving their operations
- Discuss how legacy marketing operations can be updated to be more agile and responsive, without becoming more expensive