(Webinar) Agile Marketing: Creating a New Generation of Enterprise Digital Experience

Description

Join CMSWire, Zoetis and Forrester Research -- learn how marketing departments are evolving to meet the new web experience requirements of modern customers. We'll take a detailed look at how the digital marketing team at Zoetis created a multi-national web experience in record time, created agile workflows with rapid site launches, and at the same time reduced costs by over 75% while reducing interactions with the IT department. During this event we will:
  • Hear from Forrester guest analyst Anjali Yakkundi about the lastest digital experience trends
  • Review real world challenges and solutions that Zoetis faced while evolving their operations
  • Discuss how legacy marketing operations can be updated to be more agile and responsive, without becoming more expensive

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