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Logistics
- When: Dec 10, 2009 13:00 - Dec 10, 2009 14:00
Timezone: (GMT-5) Eastern Time (US & Canada) - Where: Online / North America
- Registration: Click Here for Details
Description
Siteworx and featured guest Stephen Powers, Senior Analyst at Forrester Research, Inc. will provide an overview of the key technologies and methodologies that are essential to today's interactive marketers.
Using a research-based approach, we'll share the latest insights on how marketing and IT organizations at leading enterprises are transforming to deliver rich interactive experiences that fulfill the promise of persuasive online engagement.
We'll Share:
* Components of an ideal customer experience
o Diverse content requirements (text, rich media, user-generated content, etc.)
* Tools to uncover how your content is being consumed
o On-site, off-site, social and mobile channels
* A new framework for understanding the interactive marketing vendor landscape as well as an approach to identifying their strengths and weaknesses
o Content management vendors
o Enterprise marketing vendors
o New breed of experience vendors
* Integration considerations and steps to developing a persuasive content strategy including the idea of a closed-content loop
Our Speakers:
Stephen Powers
Senior Analyst, Forrester Research, Inc.
Stephen comes to Forrester with many years of experience in information technology management and customer software applications. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of CRM, asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, eCommerce, search applications, and data warehousing.
Stephen began his career at TV Guide, working on a project to upgrade the magazine's publishing system. To learn more about Stephen and his research agenda, view Stephen's full profile on the Forrester Research, Inc. website.
Tim McLaughlin
President, Siteworx, Inc.
As President and CTO, Tim sets the vision and overall direction for new product development and partner strategy at Siteworx. Formerly CTO at Iteration Zero, Inc., Tim has a degree in mechanical engineering, with educational excursions into music, language, art, and artificial intelligence.
Tim is currently Chair of the Open Source for America (OSFA) Working Group on Elections and Voting and also serves as a mentor with The Founder’s Institute, a business incubator and four-month executive training program for new and seasoned entrepreneurs.
