Apr 16, 2014 -
Apr 16, 2014
Starts 12:00 and Ends 13:00
(UTC-05:00) Eastern Time (US & Canada)
Optimizing content through A/B or multivariate testing (MVT) can drive huge lifts in revenue and create the perfect customer experience. But are you making the most of your optimization investments?
All too often, businesses use testing "best practices" that are actually detrimental to their success. Without even realizing it, they're holding back their own potential to achieve higher conversion rates and uncover meaningful insights that lead to better and better test results.
In this webinar, Jenny Ryan, Director of Product Marketing at HP Autonomy, will discuss some of those mistakes and share the solutions that make HP Optimost clients so successful.