(Webinar) Trends and Challenges of B2B Marketing Analytics with Holger Schulze

 

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With so many demands being placed on today's marketers, it is crucial for them to have data at their fingertips to quickly assess audiences and the effectiveness of marketing campaigns.

There are many sources for getting data on these topics, however, it is the analytics side of B2B marketing that provides the most actionable insights.

Join CMSWire and Demandbase for a webinar with Holger Schulze, author of the B2B Marketing Analytics report, as they discuss trends in the marketplace, 2014 report findings and more.

During this event we will cover:

  • How marketers seek to understand combined data
  • Popular applications and platforms
  • Survey findings from over 500 marketing professionals
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