B2B buyers don't visit Facebook to inform a purchase decision and Twitter fails to reach its full potential for B2B marketers. Those are some of the findings of a recent Forrester Research report titled "Benchmark B2B Social Marketing Efforts." Branded communities, on the other hand, are deemed "essential," according to Forrester's Kim Celestre, the author of the report. B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers.
Join Forrester's Kim Celestre in this DNN webinar, in which she shares key findings from this report. Kim will highlight the tactics that B2B marketers are finding the most successful and provide a business case for creating and managing your own branded community.
(Webinar) Prepare for the Digital Transformation Future
Online, Online Webinar
Digital Publishing Innovation Summit New York 2015
North America, New York City Conference
- Jul 23
- Jul 23
- Aug 27
- Sep 8
- Nov 3