Workshop with Lou Rosenfeld: Site Search Analytics

Logistics

• When: Nov 9, 2009 08:30 - Nov 9, 2009 18:00
  Timezone: (GMT-5) Eastern Time (US & Canada)
• Where: Washington, DC / North America
• Registration: Click Here for Details

Description

Search Analytics Workshop

Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

Benefits

You'll learn to:

• Understand search logs and relevant analytics reports


• Ask the right questions of your query data


• Identify where your site's search and navigation are failing, and learn how to fix them


• Tune your content to your audience's needs and plug your site's content gaps


• Enhance your site's navigation through improved metadata


• Design better interfaces for entering queries and for presenting search results


• Improve your search engine's configuration


• Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods

Who Should Attend

• Web designers and user experience designers (information architects, interaction designers, usability specialists, content authors) will learn to use data to diagnose, prioritize, and address problems with their sites—and to integrate a data-driven user research tool into their broader design methodologies
• Web analytics professionals will benefit from applying search analytics to improve performance in areas aside from traditional transaction conversion
• Managers will be able to use real behavioral data to better understand their customers' needs—and may unearth new opportunities to enhance their organizations' business strategies

> Click here for Registration Information