DMA Measurement & Attribution New York City 2017

Description

Solidify your foundational knowledge about the history of measurement and attribution and assess its future trends and aspirations in this course. Understand the latest in cross device tracking, connecting offline behavior to online activity, and paid/owned/earned media – while learning the tools and techniques used to measure attribution. Connect what you already know about relevant industry activities to your own organizational readiness for starting/improving such activities.

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