The sessions will share insights about consumer psychology that drives behavior, the five critical elements for consumer happiness, what gets attention from the unconscious mind, what inspires our conscious behavior, and how to develop direct marketing campaigns that create engagement, loyalty, and brand passion. Partnerships will discover how the unconscious mind drives attitudes toward brands and their messages, and how to appeal to the psychological triggers of choice. Even experienced marketers will be surprised to learn how color, words, images and other creative elements impact attitudes toward brands, engagement, and results.
Beyond learning critical psychological fundamentals and theories upon which successful campaigns are built, participants will learn how to develop a step-by-step comprehensive marketing program utilizing these insights. The course will culminate with psychology-based marketing audits for attendees choosing to submit their materials for class review. Upon enrollment for the course, participants may submit their material for review. The course instructor will select as many submissions as possible to review in the last session of this course.
- Dec 13 [Extensis Webinar] Artificial Intelligence in Digital Asset Management
North America, Online Webinar
- Jan 18
- Feb 21
- Nov 13