Martin White reset the focus of his monthly column to search in October of 2012 and hasn't looked back since.
He pulls from a wealth of experience in information retrieval and search — as an analyst, a professor of information science, consultant and author — to share advice and recommendations on how businesses can help people find information. Martin is driven, in large part, by the impact that effective search (or lack therein) can have on a business and its employees.
We have come to rely on Martin's contributions to CMSWire, in the form of his articles, his contributor recommendations which have further strengthened our enterprise search coverage and his freely shared advice.
What’s your proudest accomplishment of 2015 (personal or professional)?
Writing the second edition of Enterprise Search for O’Reilly Media.
What excites you about your field today?
At last enterprise search is being seen as business-critical. The Findwise Enterprise Findability survey published in September found that more organizations are preparing search strategies, are investing in search teams and are recognizing the value of taxonomies and metadata.
What inspires you?
Seeing poor decisions being made by organizations, especially in the public sector here in the UK, because all the relevant information could not be found.
What personal or professional goal have you set for 2016?
Being able to play the all the organ music of Maurice Durufle (1902 to 1986) to as near recital-standard as I can.
If I had a magic wand and could change one thing about my industry it would be …
Search vendors would stop presenting their products as technological magic that provides instantaneous benefits, and instead help educate organizations to understand what needs to be done to ensure search has a significant and lasting impact on business performance.