CTERA Networks, a New York City and Petach Tikvah, Israel-based provider of a cloud storage services platform, wants to push its enterprise file sync and share (EFSS) and endpoint backup application into highly regulated industries, including financial institutions, multinational companies and government agencies.

To fortify and simplify its CTERA Enterprise File Services Platform, it partially redesigned its EFSS application and completely redesigned its EFSS mobile app. It has also enhanced its endpoint backup solutions user experience to make it easier for IT users and administrators.

Focus on Security

CTERA EFSS provides endusers the ability to securely synchronize and share files and folders across devices and remote offices, whole CTERA Endpoint Backup offers data protection for laptops and workstations. But to calm the fears of some of its enterprise customers, including the US Department of Defense (DoD), it's enhancing security, Jeff Denworth, CTERA's EVP of Marketing, explained.

“The organizations we work with are the some of the most security-conscious organizations in the world, and cannot and will not entrust their corporate data to public SaaS providers,” Denworth said. “The updates to CTERA EFSS reflect these concerns while the solution continues to provide a consumer-grade user experience that drives internal adoption and improved data governance.”

Specifically, CTERA has improved security authentication as well as its data loss prevention (DLP) tools. Among the new capabilities are the ability to prevent file sharing with specified domains, preview only sharing where users cannot download, print or copy files shared with them, and a new security measure around screenshot sharing.

“With respect to the new security controls, we’re seeing specific security-minded industries that are looking for new ways to take exceptional control over data access,” Denworth added. “Defense is just the beginning. We also see this in other federal and state Government accounts, with organizations that manage critical infrastructure like utilities and transportation, as well as healthcare and media production."

Denworth said most cloud solutions assume a level of trust for internal file access and collaboration — an assumption more Chief information Security Officers (CISOs) are challenging as internal data breaches become increasingly common.

“Data leakage is at the top of organizational security concerns, since 35 percent of enterprises have experienced data leak in the past two years. While we integrate with many third party security tools, our customers are demanding that we push the controls closer and closer to the data,” he said.

The updates are part of an overall company focus to provide enterprise IT with comprehensive oversight and control over organizational data.

Emerging EFSS Trends

The upgrades are also a response to a number of emerging trends in the market. Denworth cites the Magic Quadrant for EFSS 2015 by Gartner, which predicts that by 2018 less than 10 percent of today's stand-alone EFSS offerings will exist.

“We see standalone solutions as becoming increasingly commoditized by big players that offer free solutions and by the glut of small players bringing me-too consumer grade solutions to market,” he said.

“Customers are getting smarter about the technology, and are looking for more value. From our side, we see EFSS becoming a subset of larger home share projects that extend from Office NAS (Network Attached Storage) devices to the endpoint, and we see embedded data protection becoming an increasingly popular 'nice to have' for large enterprise deals that are trying to consolidate their IT stacks.”