Need enterprise file sync and share (EFSS) on a budget? Norwalk, Conn.-based Datto thinks its Datto Drive is the answer.

Datto Drive is an EFSS application that is offering a service to rival Box, Dropbox or even Microsoft at 10 percent of the cost of those other vendors, according to Brooks Borcherding, chief revenue officer at Datto.

He told CMSWire the principal market for the new offering will be small- and medium-sized (SMB) businesses. 

As an added incentive, Datto is giving away the first one million instances for the first year to accelerate adoption.

File Sharing for Smaller Businesses

Current EFSS solutions are typically priced per user, which can become a financial constraint for many SMBs, especially at scale. For example, a company with 10 employees could pay $150 per month for a typical service. Instead, "they will typically try to stitch together a freemium consumer versions to decrease costs,” Borcherding said.

Datto is introducing Datto Drive at $10 per terabyte of storage per month for an unlimited number of users.

Recent research from Gartner indicates that user demand is forcing enterprises to adopt EFSS, especially for those that are undergoing digital transformation.

“There is a growing awareness of, and pressure to use, EFSS capabilities in digital business initiatives to make employees, partners and even clients more productive and effective in their work,” the report reads. The growth of mobile clients, bring your own device (BYOD) strategies and employee use of personal cloud storage services makes secured EFSS offerings a priority for many organizations, Gartner found.

Shaking-Up the EFFS Space

Datto wants to shake-up the mid-market.

“Datto is always looking for opportunities to disrupt large, legacy markets, specifically where the needs of SMBs are underserved. We view EFSS as a very large, highly commoditized, yet extremely expensive space where we can leverage the low cost basis of our 200+ PB private cloud together with our global enterprise license agreement with ownCloud to bring a feature rich and cost effective solution to meet the needs of small businesses," Borcherding said

An open source, self-hosted file sync and share app platform, ownCloud is similar to Dropbox.

With Drive under its belt, Datto will continue to pursue new marketing opportunities as well as develop other data protection applications over the coming months. It has four main target areas.

  1. To continue to the development of tis core backup, recovery and business continuity markets
  2. The accelerated expansion globally
  3. Development of enterprise market
  4. Exploration of new markets