The creation of content has always been easy, maybe too easy.

But whether we're talking about paper or digital content, what has been missing is the ability to interpret the flow of information on the page as only the human eye can.

Finding, Filtering, Focusing

Why is this needed, you ask?

The answer lies in our inability to find, filter and focus on the business information that matters.

The ability to accurately recognize the complexities of information, independent of the layout on the page and independent of the type of content (image or text) is relatively new in the industry and invaluable to enterprises today.

The ability to digitally preserve, repurpose and/or archive the “right content” for inclusion in business processes, as well as inclusion in industry regulations and policies is critical for every business.

So where do we start? My answer lies in the question: the problem all along has been the starting place.

Ain't No Easy Button, Folks

For too long, businesses have been looking for the mythical digital content analytics and enrichment “easy” button — something that could give organizations the insight they need to take action on their high value and high risk content.

In lieu of that elusive button, businesses have been using an “index everything approach” — a methodology that often uses the combination of file statistics with big data analytics.

My question is, “If you take this approach, how can you possibly expect to find, filter and focus on information that matters?”

I say this because if you can’t determine what you're looking at on the page, then you don’t know what type of content it is, nor can you assess the sensitivity of the information, or how it might be related to other business critical assets in your organization.

This is what I call the Content Slow Jam.

The Challenge of Managing Information

If you think about the pace at which content is created and then think about the methods and formats used to create it, you begin to realize the enormity and challenge that surrounds one's ability to manage information to an actionable state.

For years the enterprise content management (ECM) industry has been making sweeping statements about managing the volume, velocity and variety of content — the three V’s.

However, it has been difficult to see where and how this has helped organizations determine what is really of high value or what risks lie in undisciplined content.

What has been missing is an objective content processing technique that digitally prepares content for meaningful analysis.

Creating Searchable HD Content

Analysis of this nature is needed to address current business challenges that span migration, compliance, data privacy and more. To get to a state where this meaningful analysis can be performed with confidence, content must be transformed objectively to a format that allows organizations to solve the above challenges.

This analysis should start with the ability to agnostically normalize and create fully searchable high-definition content based on open standards.

The standardization of content to a high-definition format better enables capture flow technologies to dynamically ingest and extract identifiable information — making the unknown, known and ready for downstream inclusion in business processes.

It is this critical high-definition digital preparation of content that can better protect high-value assets, prevent risk and ensure that the knowledge transfer between the existing and next generation guard happens.

I will leave you with this comment and thought.

What we know due to our heritage and industry experience is that it’s not just about how your business addresses the three V’s.

It’s instead about capitalizing on the captured value and the identified risk as part of your ability to understand the collection of the three V’s — this is where it starts. If you can’t transform content into high-definition, then how can you possibly turn that into actionable information?