In the world of comic book heroes, it’s easy to see the appeal of heroes combining their powers to make a difference, such as The Avengers.

In the less super-powered world of programming development, JavaScript has the same cohesive ability to bring a meaningful impact to app and web development.

Marketers can leverage those qualities to plan the deployment of apps and websites that can improve customer experience.

Faster Load Times

JavaScript was introduced in 1995 as an offshoot of the Netscape browser. Its original purpose was to trigger browser functions without requiring a call to the server, reducing page load time for website features.

Remember those pop up windows? Yes indeed, that was JavaScript at work.

Since then JavaScript has morphed into a full-fledged programming language that can enhance business value online.

JavaScript is the backbone of analytics, capturing video plays and downloads as measured events, and some image carousels use JavaScript to rotate images.

The key for JavaScript’s value lies with the programming code developed for apps and, just recently, IoT devices. App developers have added libraries and frameworks to extend functionality of JavaScript functions and variables.

Better App Performance

These new frameworks allow JavaScript to blend client and server side features to produce speedy app performance.

The most prominent examples that blend client/server capability includes Meteor.js, which has a mongoDB database, and the MEAN stack — a combination of mongoDB, Express.js, Angular.js and Node.js.

These frameworks are designed to benefit apps in which information and app elements are refreshed while reducing latency in performance.

JavaScript developers are also expanding into tech services associated with the Internet of things trend. At the Solid conference, developer start up Kinoma introduced Element, an IoT communication device that operates on JavaScript.

Another JavaScript-based tool is, a scripting engine for developers seeking to connect devices to IoT. Scriptr allows developers to create API “mashups” to make devices easier to program.

Managers should not be intimidated by what they may not know about JavaScript. You don’t need a full understanding of JavaScript code protocol.

Instead managers should consider the functionality that employees or customers encounter from app usage. Doing so can direct app development to better plan app performance that impacts the user experience.

Take Advantage of Apps

Businesses can take advantage by examining apps against mobile websites. Apps offer an opportunity for unique features that can engage customers in their journey towards a purchase, such as push notifications.

Knowing what customer actions trigger repetitive operations can help analysts select the right solution to improve the customer experience. An app may be able to offload a customer-facing task, freeing up resources within an operation while providing customers what they need.

If an app is selected as part of a strategy, JavaScript can also address limited availability of skillsets to support that app and associated data demands.

Many programming languages beget additional required skills to manage client and server side needs. In contrast JavaScript is often included in the skills for client side needs, such as website development, so businesses may already have developers on hand that can adopt framework knowledge without scaling up additional skills.

That’s the main advantage behind frameworks like Meteor.js and MEAN.

There are a number of programming languages available to suit a number of objectives and operational requirements.

But when it comes to saving businesses from failing to deliver the customer experience, JavaScript is the real hero among programs.

Title image by JD Hancock.