Stephen Marsh

Portland, Ore.-based Smarsh, a provider of cloud-based archiving and compliance solutions, claims it can make it easier to track data across all of your websites. The company announced today that it was adding enhanced enhanced version of its cloud-based web archiving solution.

Organizations can use it to monitor and track changes in content on web pages, as well as to provide better document review for archived pages, the company stated.

Mike Pagani, senior director of Product Marketing and Chief Evangelist at Smarsh, told CMSWire the new workflows was a response to increasing demand for proactive compliance supervision and better retention capabilities for archived web content.

A Smarshing History

Founded in 2001, Smarsh provides online archiving to businesses that want to store electronic communication for legal or regulatory reasons. It's focus has given it a deep footprint in heavily regulated industries including finance and law

IT software management vendor Quest held a 60 percent stake in Smarsh until 2012, when the majority stake was transferred to Dell through a $2.36 billion acquisition.

In November 2013, Dell sold its interest in Smarsh to Toba Capital for an undisclosed sum. Toba manages a $250 million fund and is headed-up by Vinny Smith, Quest’s former chief executive.

The result is that the investment by Toba is as close as you can get to a double vote of confidence in the company. Quest invested in it once, then its former chief executive invested in it again through Toba.

Smarsh has a history of growth. In 2008 it had revenues of $8.1 million. That soared to $27 million in 2012, $32 million in 2013, and grew a further 20 percent in 2014, CEO Stephen Marsh maintains.

Smarsh’s Archiving Solution

Smarsh is poised to evolve into additional verticals, especially ones that are less regulated than finance and law. “We realize demand patterns and volumes for the new web content review process for compliance, “ Pagani said.

Pagani said Smarsh offers a unique solution. While many web content management systems (Web CMS) retain content and data, they do not address the need to proactively surface and review web content, he said.

“The key differentiator [with Smarsh’s Web Archiving platform] is that the metadata for the archived web page can be maintained and searched. The efficiency of the interface and processes related to review for compliance purposes is also a differentiator," Pagani said.

He noted that web content review and search capabilities are offered by Smarsh from its Archiving platform side by side and in the same silo as other supported content types including email, messages and data from video and social media.

The enhanced workflow announced today enables users to document content status (“reviewed” or “open”), flag content for further review or as a violation, and add notes.

Content statuses and flags can be updated one at a time or in bulk. They can also be used as search criteria while an audit trail documents all review activities and actions taken.