The race for dominance of European data center business continues this morning with an announcement by Tableau Software that it is opening its first center in Dublin.

The new data center is available to both existing and new Tableau Online customers, wherever they are located — an option that enabled US customers to move their data to Ireland should they desire.

Seattle, Wa.-based Tableau Software produces a family of interactive data visualization products focused on business intelligence.

It currently claims to have more than 35,000 customers in more than 150 countries with 3,000 active customer accounts using Tableau’s advanced cloud capabilities with Tableau Online.

The Data Center Problem

The opening of the center effectively solves one of the big problems for US enterprises trying to break the European market. 

Under current European legislation, heavily regulated industries are obliged, in many cases, to keep their data within the confines to the European Union (EU).

This means that European data created by US companies in Europe needs to stay in Europe. Tableau can now offer enterprises the possibility of doing just that.

“We’re providing more flexibility for our customers around the world. We currently have more than 3,000 active customer accounts using the cloud with Tableau Online.  Fifty percent of these accounts are located outside the US,” Francois Ajenstat, VP of Product Development told CMSWire.

“We’ve listened to our customer’s desire to choose where they want to store their data. New Tableau Online customers can choose to have their data stored in the EU or the US at the time of purchase and they can do it with a simple click.”

He added that the need for the new center is also being driven by demand for more cloud analytics. Tableau is responding to this demand by offering greater choice to its customers, particularly for our customers outside of the US, he added.

Tableau In Europe

Ajenstat did not disclose whether Tableau has plans to extend its European presence.

“The Dublin data center will serve our needs now and is in addition to our US data center. With that said, in order to ensure the highest levels of security and quality, we will also provide a disaster recovery location in Munich,” he said.

Nothing, however, has been ruled out. “We are always evaluating how to best serve our customers, as we look ahead other locations are being considered,” he said.

He called the investment in Dublin a major expansion of business for Tableau on the back of its investment in advanced cloud analytics and infrastructure since 2013.

Explaining the choice of location, Ajenstat said Dublin has a large number of high quality facilities to choose from with powerful connectivity to the rest of EMEA (Europe, the Middle East and Asia).

Tableau is just the latest US company to open a data center in Europe. In September, Microsoft, which also has a data center in Ireland, announced a new data center strategy for Europe which includes third party management.