If you ever wished you could build or edit a website using just your smart phone, you’re in luck.
Binarta, a mobile-first platform developed by thinkerIT, uses pre-designed templates, point-and-click actions for content entry, and a simple user interface to allow users to build and maintain their websites right from their smart phone or tablet.
“We give you a design template that’s already 80 percent to 90 percent complete,” said Suleyman Aydogan, managing director, thinkerIT and Binarta. “When you streamline the process of building a site, and give people tools through their smart phone to edit text and photos, they can do that.”
How the Idea Began
Aydogan said his team got the idea for Binarta while working on a consultant project in Belgium, where the company is based. He came in contact with small- to medium-business leaders who were frustrated with the complexity of admin panels and usability of their current CMS platforms on mobile.
“We wanted to fix this problem,” he said. “If someone can build a website through their phone or tablet, everyone can build their own website without issues.”
They conducted pilot projects with small to medium businesses, and the product was received very well, said Aydogan. They then went to IWT – the government agency for Innovation in Science and Technology in Belgium, which promotes innovative high-tech companies with grants.
“They were impressed with our mobile-first approach, so we got the grant,” said Aydogan. Binarta was then launched in late January.
The company was also accepted to the Deloitte Innovation Centre Booster Academy Program.
“A lot of people were impressed,” said Aydogan. “We received funding to keep the product going.”
The Advantage of Mobile Services
For those skeptical of being able to build their own site through their phone, Aydogan explained that users are taking advantage of services such as speech to text recognition to make it easier and faster to build their sites.
“We thought about how to make the user experience more seamless,” he said. “It’s really easy when you think about it. The only thing you can do is point and click, and use speech to text, like Siri on your iPhone, or Google Voice on your Android.”
He added that when testing typing versus speech to text, the latter was faster than manually inputting information.
“When you get used to it, it helps a lot,” he said. “It’s not always 100 percent correct, but correcting is a lot faster than typing.”
When a Smartphone is the Only Option
Aydogan noted that Binarta’s current business model is inbound; however, they are looking to expand to other geographies, focusing first on Europe. And, although they don’t plan on opening an office in the United States soon, US customers can still purchase and use the platform.
In addition, he added, they are considering entering areas such as India, Turkey and Indonesia.
“In these areas, people don’t have money for a laptop or desktop,” he said. “Businesses need their own branding, domain name and website. Current international models don’t address this.”
Aydogan said they are considering working with telecommunications companies in these geographies who are familiar with the culture, language and people to give the product for free, with the idea of gaining revenue through advertising. With this model, he added, they could expand their market share much faster.
And what about the competition? Aydogan explained that current laptop- or desktop-oriented platforms are frustrating for users because, although they give the building blocks to put a website together, people were still getting stuck when it came to working with them on mobile.
“Because of our mobile-first focus, we’re on a good track compared to the competition because they have a desktop legacy they’re taking with them. We have a chance, if we execute our business model well, to succeed.”
Binarta is a Software-as-a-Service (SaaS) platform, and is available in English, French, German and Dutch.