Work isn’t a place you go. It’s something you do — an “experience,” as we’re beginning to hear tech CEO’s like Microsoft CEO Satya Nadella claim.
It can happen anywhere, at any time, via any device. We’re working in a mobile-first, cloud-first world, after all, in which there’s almost always at least one screen within eyesight and where the files of our lives are only a password and a few clicks away.
But that doesn’t mean that we’re going to do our jobs standing on street corners, riding chair lifts or letting our employers eat away at our cellular data plans. Besides, chances are good that our jobs require us to work with content that’s large, that we have to sit down to read, write, edit or view.
For that we need connectivity that’s cheap but secure.
Free Isn't Enough
And while we’re living and working in a world cluttered with “Free Wi-Fi” signs — they’re in gas stations, Dunkin’ Donuts, McDonald’s, even my hair salon — nomadic workers tend to be discriminating about where they spend their time.
The atmosphere has to be appeasing, and that might mean quiet for some, jazz-filled for others. There has to be great coffee (or a juicer), and there has to be good Wi-Fi.
Citrix gets this, and it’s why earlier this month it announced CubeFree, a free app that offers a Yelp-like service for workspaces. It indexes data on hundreds of thousands of cafes, libraries and co-working spaces, gathering insights on which are suitable working environments.
Now while free public Wi-Fi is great for some kinds of work, for other types a higher grade of security and performance is a must.
Taking a Pass
Today, iPass, the world’s largest commercial Wi-Fi network, announced a partnership with Citrix CubeFree.
Through it, CubeFree users will gain access to more than 19 million Wi-Fi hotspots around the world in locations such as cafes and restaurants, airports and business centers. Now iPass connectivity isn’t free, but individuals will be able to buy it at a discount. Or, if you’re a corporate employee who never sees the office, it might be worth asking the boss to foot the bill.
Title image by Global X.